Our Sustainability Approach

In a world where clothing is too often treated as disposable, we choose a different path—one rooted in patience, precision, and permanence.

Every garment we create begins with a question: Will it stand the test of time? The fabrics we select are not chosen for the season, but for the decades. Each is subjected to rigorous testing for durability and performance, ensuring that it will not only endure but improve with age, developing character as it accompanies you through life’s moments.

Our commitment to British industry is equally steadfast. We source the majority of our materials within the UK, honouring the legacy of the textile mills, weavers, and suppliers who have shaped our national identity. From cloth to button, we keep our footprint close to home. Every piece is then crafted entirely in London, where skilled makers—many with decades of experience—infuse each stitch with the care that only true craftsmanship can provide.

For us, sustainability is not a trend; it is a principle. We believe the most responsible garment is the one you will never have to replace. By creating clothing of lasting quality, we invite you to step away from the culture of constant consumption and towards a more intentional way of dressing—one in which every coat, every seam, and every silhouette carries meaning.

We strive for a fashion which is not of a moment but clothing for a lifetime.