About Us

During the COVID pandemic, we found ourselves endlessly searching for modern fashion apparel that respected its wearer and maintained old-school cuts and fits! It is from this seemingly endless frustration of being unable to find coats, jackets, pants, etc, like our parents wore that we decided to take it upon ourselves to revive these pieces once and for all. We wanted garments that spoke in the language of heritage: commanding overcoats, roomy jackets, silhouettes with the poise of another age. Yet as we searched, it became clear that such pieces had quietly slipped from the everyday landscape. The grand lengths had been cut short. In the boardrooms of global fashion houses, tradition was being trimmed away, hem by hem. Guided by the churn of fast-fashion behemoths (you know who you are), once-respected labels had abandoned the long-line coats that had weathered decades of changing taste. In their place: abbreviated cuts, designed for fleeting trends and faster margins. What was lost was not merely fabric, but the dignity of a form that had stood the test of time.

We draw immense inspiration from the fashion of our parents and grandparents. While flipping through the dusty photo albums of our grandparents, we came across coats, jackets, and trousers that embody the very pieces we envision when we think of timeless fashion. Yet, when searching for similar items online, we are met instead with countless variations of the same over-hyped and expensive short coats, tight athletic jackets, so-called high-waisted jeans, and cheap chinos that lack any real shape or character. As we reflected on the stories held within those old photographs, we began to understand the respect and confidence carried by certain garments. A perfect example is the Nordic sweaters our Danish grandparents once invested in—handmade from exceptionally high-quality wool, still worn today. They don’t require frequent washing, only airing out. Pieces like these preserve stories and memories, lasting a lifetime. The history behind such garments fascinates us, and we feel it is time to change our consumer habits—choosing instead to invest in clothing that, with the right quality, can become heirlooms. There is a romanticism in telling the story of the coat that carried us through a harsh winter, the jacket that supported us through a pivotal moment, or the sweater that first drew the attention of a loved one. This storytelling remains central to our vision of fashion.