Usage & Longevity
Wash-Care info and guarantees
Our sustainability philosophy is simple yet fundamental: we believe that the most responsible garment is the one you do not need to replace. By prioritising durability and longevity, we challenge the disposable culture of modern fashion and encourage a shift in consumer habits—away from constant consumption, and toward a deeper appreciation for clothing that is made to endure.
Wool
Our woollen garments are crafted from sustainably sourced fibres and are designed to last. According to the manufacturer, many of their coats have remained in exceptional condition for over 25 years. With proper care—dry cleaning only and mindful wear—our wool pieces are guaranteed to maintain their beauty for at least 10 years. Many of our customers report enjoying their garments for decades beyond this guarantee.
Cotton
We have selected cotton of exceptional quality: luxuriously soft, easy to iron, and remarkably durable. It retains its softness and shape even after repeated washes, offering superior colour fastness and breathability, which helps prevent the retention of unwanted odours. With no added chemicals or artificial treatments, it remains pure and natural. We recommend flat drying where possible. With proper care, its lifespan exceeds 10 years.
Polyester
Our chosen polyester combines innovation with practicality. Lightweight, breathable, and naturally water-repellent, it also offers excellent resistance to sweat, making it ideal for everyday wear. Rigorous testing by the fabric’s producer confirms its outstanding stain resistance and resilience in washing. It resists fading, maintains colour integrity, minimises wrinkles, and shows excellent performance against shrinkage. To preserve its longevity, we recommend hand washing or dry cleaning, cool ironing if needed, and avoiding tumble drying. (As with all garments, hang drying is strongly recommended to enhance durability.) Our chosen partner for our polyester fabric is proud to engage in sustainable fabric creation practices!
Commitment to longevity
We use ultra-soft cotton wash-care labels to ensure they're comfortable, encouraging wearers to keep them on and wash clothes accordingly
Product Stories
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Sports Jacket
A piece which has been revived from the echoes of past fashion. The jacket serves all and can be worn for any number of outings, having versatility for climate control, style, and occasion. It exudes old-school male confidence. Serving as an ode to the old-school male sports jacket - we believe James Crocket would be proud!
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OverCoats
A timeless classic, you just grab it and go. It imposes a presence unlike any other coat in its category. It feels like wearing a cape as it flows behind your every step, gently blowing in the wind. You can never go wrong with these; they elevate your wardrobe and style unlike any other and have been refined after centuries of perfection - you will always need one (job interview, special occasion, etc.). The more you wear it, the more you find use for it
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Double-Pleated Trousers
Pairs like this are hard to find to begin with, but a pair that also holds up in winter - forget about it. These give the wearer the choice of what kind of style they want to use - they are not adherent to only one style. You can wear them casually or formally, in either case, they won't let you down and bring a sophistication to an otherwise often overlooked part of the fit and nowadays, usually wrongly paired for men's silhouette.
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High-waisted Jeans
These jeans came out of desperation to find the 80s/90s classic high-waisted look worn by so many women at the time. We see vintage American jeans all the time in old movies, but can't find any authentic ones online! They have restored our hope that jeans can truly be high-waisted, unlike what most retailers sell.
